Speech & Content Analysis for Influence

Every message carries hidden power. This course trains participants to dissect and evaluate speeches, media narratives, and written texts through the lens of discourse analysis, semiotics, and communication theory. Attendees will learn to detect persuasion techniques, framing devices, and cognitive biases embedded in language.

With hands-on analysis of political speeches, marketing campaigns, and media content, learners will sharpen their ability to uncover underlying messages and evaluate their impact.

By the end, participants will not only be smarter consumers of information but also more strategic communicators capable of shaping narratives effectively.