Negotiation Mastery: From Tactics to Strategy

Negotiation is both an art and a science. This dynamic course trains participants in the fundamentals of win-win negotiation, advanced persuasion tactics, and cross-cultural dynamics.

From preparing your BATNA (Best Alternative to a Negotiated Agreement) to understanding ZOPA (Zone of Possible Agreement), you’ll learn to influence outcomes while building trust. Through role-playing exercises, real-world case simulations, and feedback sessions, participants will develop the confidence to handle high-stakes negotiations—whether closing business deals, mediating conflicts, or leading strategic partnerships.

The result: stronger agreements, lasting relationships, and empowered negotiators.