Persuasion, Rhetoric, and Argumentation

Words can change minds and futures. This course immerses participants in the power of persuasion, from Aristotle’s timeless principles of ethos, pathos, and logos to modern communication psychology.

You’ll learn how to construct compelling arguments, recognize and counter rhetorical tricks, and adapt messages to different audiences. Practical workshops include writing persuasive pitches, debating in teams, and analyzing classic speeches. By the end of this course, attendees will not only master the art of rhetoric but also gain the ability to inspire, influence, and convince with clarity and integrity.